Wendover Housing Group

wendover housing group

Wendover Housing Partners

Wendover Housing Partners is a luxury senior community living developer located in Orlando, Florida. Lead by Jonathan Wolf, Wendover Housing Partners has been instrumental in developing profitable senior living centers throughout the United States. Most recently, they have started developing living centers along high-speed train systems, most notably Florida’s SunRail.

Challenge:
Wendover was in the need of a fresh re-brand after 20-years of using the same brand identity. This was an important next step as the company had recently restructured their management team and did not want to carry over old branding.

Solution:
Together Wendover Housing Partners and Artists Vision created a new brand identity that would carry across all distribution outlets and promotional products.

Wendover 800 x 600_007

Project Highlights

  • 25+ senior living communities nationwide
  • SunRail housing developer
  • Downtown Sanford Housing Developer

“Artists Vision has worked with Wendover Housing Partners for several years developing our corporate branding, media, and proposals. Their hard work and dedication have led us to several Senior Living Complexes, Luxury Housing, and High-Speed Transit Housing. I would recommend them for any advertising, branding, marketing, media and web design projects”.

– Ryan von Weller
Senior Developer, Wendover Housing Partners

Results:
Wendover House Partners received a new corporate brand identity consisting of a new minimal logo design, color scheme, font and power point presentation templates. These new designs were carried over to all promotional products, corporate signage, brochures and offices. Long term, a new website and social media are planned for the company.

Services Included:
• Corporate Vector Logo
• Corporate Color Schemes
• Corporate Font
• Corporate Power Point Presentation Templates

Download the Wendover Housing Partners Case Study

Virginia Langley

Virginia Langley

Sky Designs owned by Virginia Langley, is a luxury textile designer for four and five-star hotels and casinos such as the Ritz Carlton, Crown Plaza, and Disney’s, The Contemporary. Designer, Virginia Langley, has partnered with industry leading textile distributors Brintons and Durkan and has been a top selling designer for both brands. Sky Designs’ recent success has landed several speaking engagements at industry conventions such as ICFF.

Problem:
Virginia Langley and Sky Designs were about to launch two new product lines with Brintons and Dukan respectively as well as providing a keynote presentation at ICFF NYC 2016. These major events prompted the need for a website that showcased not only her award-winning designs but her other hobbies such as art and photography.

Solution:
Artists Vision created a WordPress website that visually matched her products and personality. This website had to be robust enough to handle traffic that would be generated from the 2016 ICFF presentation.

Virginia Langley ICFF

Project Highlights

  • International Luxury Textile Designer
  • Sold at Brintons, Dukan, and Macy’s
  • ICFF NYC Speaker
  • ICFF Miami Speaker

“Aritsts Vision have done an outstanding job on my website. They have a very creative eye for design & layout for websites & listened to my requests & has exceeded above my expectations in the result. My website is modern, easy to navigate through & the imagery & graphics are represented perfectly for my design business. I get a lot of compliments from clients constantly on how great my website is”.

– Virginia Langley
Owner & President, Sky Designs, Inc.

Results:
Sky Design’s new website was developed with a clean minimal approach that was easy for clients of all ages to explore, full of eye catching images and easy to read text. Knowing ICFF NYC 2016 was going to be a major boost in Sky Designs brand awareness an email collection strategy was put in place allowing individuals attending the event to provide their email address in exchange for a whitepaper and on a mailing list that would provide them with the first opportunity to see new products before launching publicly.

Services Included:
• WordPress Website
• Search Engine Optimization
• Email Marketing Database Collection

Project Gallery

Download the Virginia Langley Case Study

Tolaris Realty

Tolaris Reality

Tolaris Realty

Tolaris Reality

Tolaris Homes and Real Estate is a real estate agency and custom home builder located in beautiful Sanford, Florida. The construction division of Tolaris specializes in the development of high-end custom design homes in exclusive communities. Tolaris Real Estate provides customer support for rental, purchasing and selling of properties.

Challenge:
Tolaris Reality and Homes were in the need of expanding their established brands to several of the up and coming communities as well as the newly established SunRail commuter train stations. Having a lack of knowledge and online support members an entire campaign would need to circulate around a print promotion.

Solution:
With print in mind, Artists Vision set forth on creating eye-catching print billboards advertising their new communities and newly designed shopping and dining experiences located at SunRail station platforms. Paired with the billboards were informative print brochures outlining planning and future development of luxury neighborhoods including architectural renderings, community amenities, and supporting retail and shopping complexes.

Tolaris Realty

Project Highlights

  • 5 billboards created
  • Digital & print brochures for communities
  • SunRail / Weston Park signage

“Artists Vision’s creativity and intelligent decision making helped increase our awareness in local and surrounding luxury communities of Heathrow, Lake Mary, and Sanford.”

– Rick Tolaris
CEO of Tolaris Homes and Reality

Results:
More than five billboards were created and strategically placed in several high-traffic areas near Interstate 4, SunRail locations and established prosperous communities. Each design was uniquely designed to compliment the surrounding area while catching the eye of the commuters.

The next print marketing phase saw the development of two brochures. The first was created for potential retail investors showcasing office and retail locations for all three floors in the new Station Pointe at Lake Mary SunRail station. The second brochure was designed to inform both local patrons and SunRail riders of the new station, as well as retail and dinning destinations that would be opening soon.

Both campaigns were a success as they met and exceeded the expectation of the owners. The billboard campaigns increased their client database and established a plethora of new inventory to sell. The brochure campaign not only made the surrounding community and SunRail riders aware of the expansion, it also increased their email database and website traffic.

With the success of the print campaigns, Tolaris Homes and Artists Vision is currently developing a digital campaign that would launch the redevelopment of the corporate website, email marketing, video production and the development/maintenance of social media.

Services Included:
• Billboard Design and Print
• Brochure Design and Print
• Just Sold Print Mailers
• Just Listed Print Mailers
• In-House Wall Displays
• Digital Presentation

Project Gallery

Download the Tolaris Reality Case Study

PHCA Medical Group

PHCA Medical Group

PHCA Medical Group

PHCA Medical Group

Primary Healthcare Associates, now known as PHCA Medical Group, is a bilingual health-care provider located in Central Florida. With 10 offices and more than 20 physicians, PHCA Medical Group is able to treat patients from Kissimmee to Orlando for a wide variety of illnesses and preventive offer numerous preventive measures.

Challenge:
PHCA Medical Group came to Artists Vision about creating a brand identity that embodied corporate values while promoting a sense of life, wellbeing, and prosperity. In addition to corporate branding, business stationary was to be designed and web and social media were to be established.

Solution:
Artists Vision created a corporate brand identity campaign that embodied all the required values set forth by management. The campaign included the logo, website, social media, and various print material.

PHCA Medical Group

Project Highlights

  • 3 new offices
  • Over 50K website site visitors
  • 6K Facebook followers
  • 25K total print materials

“Our partnership with Artists Vision has been key to the success of PHCA Medial Group. Their creativity and outside-of-the-box thinking helped establish the company’s brand in the Central Florida area.”

– Arlean Ramirez
Director of Marketing, PHCA Medical Group

Results:
PHCA Medical Group obtained a new corporate brand identity that consisted of two gold logos (corporate name spelled out and abbreviated) enhanced with the “Life Flame.” Brochures were created for each individual doctor and office, which were used for marketing events both in the United States and Puerto Rico. Other print materials such as event cards, promotional material, and home mailers were created to expand brand awareness. Lastly, a website and social media accounts were set up to help assist with digital marketing.

Recently, PHCA Medical Group updated their corporate logo moving away from the spelled out gold logo to a more modern abbreviated logo using a more inviting baby blue color tone. Additionally, a new website was launched and all social media outlets were re-packaged.

Services Included:
• Corporate Brand Identity
• Corporate Colors
• Corporate Stationary
• Corporate Brochures
• Corporate Website
• Corporate Social Media

Project Gallery

Download the PHCA Medical Group Case Study

LARM

LARM

LARM

LARM is a handmade luxury gun and rifle maker manufactured located in Madrid, Spain. They have been creating one-of-a-kind handcrafted luxury guns, rifles, and shotguns for the elite sporting connoisseur for over 100 years.

In 2013, Artists Vision acquired the rights to fully rebrand LARM by developing a new visual appearance and presentation.

Problem:
Artists Vision developed a unique and inviting visual look, which could be distributed across all corporate communication outlets, both internally with investors and management and externally with new customers.

Solution:
Artists Vision developed a strategic communications strategy plan of action that outlined new and potential new target markets. This plan was designed to attract new customers to their already growing customer base through communication outlets such as web, print, digital and social media.

600x400-Thumbnails_larm

Project Highlights

  • $100K to over $2 million in sales in 3 years
  • International client
  • National publications (Robb Report)
  • Advertising Award

“LARM has experienced tremendous growth in sales and branding over the last few years. We can attribute our success to Artists Vision. They have positioned LARM to the forefront of a specialized niche market. The many hours and hard work are truly indicative of a top-notch organization.”

– Jorge Martinez
Director of Sales, LARM, Inc.

Results:
As a result, LARM now has a cohesive brand identity across all media outlets. Over 5,000 award-nominated brochures have been printed spanning over four iterations; multiple national print publications and since 2013, the advertising and marketing campaigns for both world-renowned hunting trade shows Safari Club International (SCI) and Dallas Safari Club (DSC).

LARM increased sales from $100 thousand dollars in sales to just over $2.5 million in slightly over three years.

Services included:
• Brand Identity
• Logo & Stationary Design
• Email Marketing
• Search Engine Optimization (SEO)
• Responsive HTML Website Design
• Social Media Design
• PowerPoint Presentation
• Digital Interactive Corporate PDF Brochure
• Print Corporate Brochure
• Marketing and Promotional Material
• Trade Show Advertising and Marketing
• Trade Show Set, Banners and Jewel Case Design

Project Gallery

Download the LARM Case Study

Kennedys Barber Club

Kennedy’s Barber Club

Kennedy's Barber Club

Kennedy's Barber Club

Kennedy’s All American Barber Club is a men’s luxury barbershop. Their subscription business model is a unique approach to traditional hair care. This nationwide barber shop offers multiple packages from unlimited monthly signature haircuts and straight razor shaves to individual haircuts, shaves, and products.

Challange:
Florida’s Lake Mary franchiser decided to increase monthly and single haircut packages in addition to offered signature services thus requiring updated in-store signage.

Solution:
Kennedy’s All American Barber Club’s franchiser and Artists Vision decided to re-create the signage using the existing brand guidelines with updated content.

Kennedys Barber Club

Project Highlights

  • Men’s luxury barber club
  • Increased monthly membership by 8%

“Artists Vision was able to quickly turn around our in-store signage, which was outdated due to membership pricing and service changes. Not only were they able to meet our tight deadline but went above and beyond to help make sure we were satisfied and understood our visual branding. Additionally, Artists Vision was able to re-create our corporate logo providing the Franchise owner with the correct vector graphics and branding.”

– Rachel Stout
Store Manager, Kennedy’s All American Barber Club

Results:
During the discovery and development phase, it was brought to our attention that this franchiser did not have the correct corporate branding nor could he obtain it from the corporate office. This left Artists Vision with the task of re-creating corporate fonts, color patterns, and logo.

The final product consisted of two new in-store signs and a re-drawn corporate vector logo. The updated vector logo now allowed the franchiser the ability to place a scalable logo on all advertising and marketing products moving forward.

Services Included:
• Vector Logo
• Membership Pricing Sign
• In-store Signage

Project Gallery

Download the Kennedy’s Barber Club Case Study

Hydroxatone

Hydroxatone

Hydroxatone is a woman’s health and beauty product sold and distributed worldwide at online retail stores like Amazon.com and brick and mortar stores like Ulta, Khol’s and Sephora. The Hydroxatone line offers a wide variety of healthcare products from the AM/PM Anti Wrinkle Complex, Anti-Aging BB Cream, and the 90-Second Wrinkle Reducer.

Challenge:
Hydroxatone was about to expand its product distribution outlet channels from QVC and online sales and break into physical stores nationwide with some of the largest health and beauty retail stores. They were in need of numerous print brochures, product and thank you cards in addition to in-store signage for all their products with a two-week production time.

Solution:
Inventories of products were cataloged from highest to least profitable creating an outline to determine which product needed primary attention. Numerous print marketing materials were developed to assist with marketing and sales of new and underselling products.

Hydroxatone-1

Project Highlights

  • National retail distribution
  • TV distribution
  • Online distribution

“Great working experience with Artists Vision! We worked with them on select projects for our Keranique and Hydroxatone brands. They quickly understood our needs and was able to produce work with minimal to little revision or direction. Artists Vision’s work was always prompt, thoughtful and responsive. In fact, projects that required quick turn-around were typically earmarked for their involvement. It was truly a pleasure working with the Artists Vision team. Their passion for work best embodies the team’s commitment to excellence.”

– Michelle Haines
Director of Marketing, Hydroxatone

Results:
As part of the discovery phase, Artists Vision and Hydroxatone quickly determined what product lines would be impacted and outlined bullet points as well as a 90-day sales plan for all printed material. These plans called for the most underperforming products to receive the most print support introducing the product and explaining the benefits to a new group of consumers.

The focus was on larger more eye-catching signage for the less profitable products rather than adding support for the already successful popular and profitable products. The rationality behind this decision was to attract existing and new customers with a familiar brand in large print formats.

Hydroxatone has continued to see financial and merchandise growth over the last several years due to effective product marketing and brand awareness. Their continued partnerships with brick and mortar, TV and Online distribution has set them up for a long period of success.

Services Included:
• Printed brochures for various product lines
• Printed “Thank You” cards
• Printed product cards
• Printed product signage

Project Gallery

Download the Hydroxatone Case Study

Compass International Access room example

Casa Luxus

Casa Luxus Kitchen

Casa Luxus

Casa Luxus is a luxury Italian door manufacture and distributer based in Miami, Florida. Casa Luxus doors range from traditional handcrafted wood doors to fully electronic offering a wide arrangement of special features to create doors of royals.

Problem
The start-up company was in need of a full brand identity from logo, brochures, business cards, social media and web. The brand identity had to be completed in less than 15-days as Casa Luxus was scheduled to appear at a builder’s convention.

Solution
Casa Luxus management and the Artists Vision creative team outlined a communications plan of action that would help Casa Luxus with branding and awareness in the hotel and construction industry.

Project Highlights

  • Full brand development
  • Italian business based in Miami
  • 1 week turn around time

“Artists Vision has provided professional services regarding ACi’s corporate communications and marketing efforts for more than 5 years. There is no one more dedicated and focused in his work than Ryan Handley and his team. I would highly recommend Artists Vision’s services to other prospective clients.”

– Larry Adams, CEO
ACi Architects

Results
The Artists Vision creative team was split in half tackling print and digital. This decision was important due to the limited time constraints. Teams were split into a “day” and “evening” crew developing a hand off approach. Both day and evening teams consisted of the visual and writing creative that worked nearly 10 hours each day for 5 days straight to complete the project.

The final result included brand identity, website, social media, print and digital brochures. As an extra bonus, the digital team used the iOS platform as a way to electronically transfer digital brochures as the convention to anyone using an iPhone or iPad device.

Services Included:
• Corporate Brand Identity
• Corporate Color Scheme
• Corporate Stationary
• Corporate Website

Download the Casa Luxus Case Study

ACI Architects

ACi Architects

ACi Architects is an architectural firm located in Winter Park, Florida who’s grossed over $3 billion in total sales was looking to make an impact in new emerging national markets.

To better position ACi Architects in these new markets, Artists Vision created and implemented a multi layered and fully branded commutation platform both internally and externally that would help solidify and strengthen their current lack luster brand.

Problem
ACi Architects wanted to expand their brand awareness on a national level while continuing to develop and nurture new and existing relationships in the Greater Orlando area.

Solution
Artists Vision developed a strategic communications strategy for ACi Architects that uniquely branded all media and distribution outlets including print, digital, video, proposals, presentation, advertising and marketing campaigns.

600-x-800-aci_015

Project Highlights

  • Stepped into the digital age
  • Developed a social strategy
  • Over 5 new communities developed

“Artists Vision has provided professional services regarding ACi’s corporate communications and marketing efforts for more than 5 years. There is no one more dedicated and focused in his work than Ryan Handley and his team. I would highly recommend Artists Vision’s services to other prospective clients.”

– Larry Adams, CEO
ACi Architects

Results
During the discover phase, both ACi Architects and Artists Vision found solutions for brand improvements and modifications to their external communications. These enhancements included company branded distribution outlets such as print media, digital media, and social media.

We began our discovery phase by creating a new corporate website that captures the essence and appreciation of working with a small business with a large firm approach, which ACi Architects has been connected with for nearly 20-years. Their website, acistudios.com, was fully redesigned using a responsive WordPress design replacing the outdated Flash version. Creating a more fresh and sophisticated website ready for use on any device.

Next we looked at their presentation and marketing approach and processes then developed a plan that would brand all communication products identically with corporate messaging, fonts, artwork and colors schemes. These enhanced documents can be used for print or used digitally.

Currently, we are working together to develop a multi channeled social media campaign across platforms such as Facebook, Twitter, LinkedIn and Instagram. Additional Online marketing with search engines and other industry related partners.

Project Gallery

Download the ACi Architects Case Study