Hydroxatone
Hydroxatone is a woman’s health and beauty product sold and distributed worldwide at online retail stores like Amazon.com and brick and mortar stores like Ulta, Khol’s and Sephora. The Hydroxatone line offers a wide variety of healthcare products from the AM/PM Anti Wrinkle Complex, Anti-Aging BB Cream, and the 90-Second Wrinkle Reducer.
Challenge:
Hydroxatone was about to expand its product distribution outlet channels from QVC and online sales and break into physical stores nationwide with some of the largest health and beauty retail stores. They were in need of numerous print brochures, product and thank you cards in addition to in-store signage for all their products with a two-week production time.
Solution:
Inventories of products were cataloged from highest to least profitable creating an outline to determine which product needed primary attention. Numerous print marketing materials were developed to assist with marketing and sales of new and underselling products.
Results:
As part of the discovery phase, Artists Vision and Hydroxatone quickly determined what product lines would be impacted and outlined bullet points as well as a 90-day sales plan for all printed material. These plans called for the most underperforming products to receive the most print support introducing the product and explaining the benefits to a new group of consumers.
The focus was on larger more eye-catching signage for the less profitable products rather than adding support for the already successful popular and profitable products. The rationality behind this decision was to attract existing and new customers with a familiar brand in large print formats.
Hydroxatone has continued to see financial and merchandise growth over the last several years due to effective product marketing and brand awareness. Their continued partnerships with brick and mortar, TV and Online distribution has set them up for a long period of success.
Project Highlights
- Product packaging
- Product brochures
- Product promotional
- National retail distribution
- Online distribution
“Great working experience with Artists Vision! We worked with them on select projects for our Keranique and Hydroxatone brands. They quickly understood our needs and was able to produce work with minimal to little revision or direction. Artists Vision’s work was always prompt, thoughtful and responsive. In fact, projects that required quick turn-around were typically earmarked for their involvement. It was truly a pleasure working with the Artists Vision team. Their passion for work best embodies the team’s commitment to excellence.”
– Michelle Haines
Director of Marketing, Hydroxatone
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