LARM

LARM is a handmade luxury gun and rifle maker manufactured located in Madrid, Spain. They have been creating one-of-a-kind handcrafted luxury guns, rifles, and shotguns for the elite sporting connoisseur for over 100 years.

In 2013, Artists Vision acquired the rights to fully rebrand LARM by developing a new visual appearance and presentation.

Problem:
Artists Vision developed a unique and inviting visual look, which could be distributed across all corporate communication outlets, both internally with investors and management and externally with new customers.

Solution:
Artists Vision developed a strategic communications strategy plan of action that outlined new and potential new target markets. This plan was designed to attract new customers to their already growing customer base through communication outlets such as web, print, digital and social media.

Results:
As a result, LARM now has a cohesive brand identity across all media outlets. Over 5,000 award-nominated brochures have been printed spanning over four iterations; multiple national print publications and since 2013, the advertising and marketing campaigns for both world-renowned hunting trade shows Safari Club International (SCI) and Dallas Safari Club (DSC).

LARM increased sales from $100 thousand dollars in sales to just over $2.5 million in slightly over three years.

Services included:
• Brand Identity
• Logo & Stationary Design
• Email Marketing
• Search Engine Optimization (SEO)
• Responsive HTML Website Design
• Social Media Design
• PowerPoint Presentation
• Digital Interactive Corporate PDF Brochure
• Print Corporate Brochure
• Marketing and Promotional Material
• Trade Show Advertising and Marketing
• Trade Show Set, Banners and Jewel Case Design

• International client
• $2.5 million in sales in 3 years
• Safari Club International advertising award
• Nationally featured in The Robb Report magazine
• Website
• Video production
• Social media campaigns
• Digital marketing on Google, Facebook, and Instagram