Tolaris Reality

Tolaris Homes and Real Estate is a real estate agency and custom home builder located in beautiful Sanford, Florida. The construction division of Tolaris specializes in the development of high-end custom design homes in exclusive communities. Tolaris Real Estate provides customer support for rental, purchasing and selling of properties.

Challenge:
Tolaris Reality and Homes were in the need of expanding their established brands to several of the up and coming communities as well as the newly established SunRail commuter train stations. Having a lack of knowledge and online support members an entire campaign would need to circulate around a print promotion.

Solution:
With print in mind, Artists Vision set forth on creating eye-catching print billboards advertising their new communities and newly designed shopping and dining experiences located at SunRail station platforms. Paired with the billboards were informative print brochures outlining planning and future development of luxury neighborhoods including architectural renderings, community amenities, and supporting retail and shopping complexes.

• 5 billboards created
• Digital & print brochures for communities
• SunRail / Weston Park signage

Results:
More than five billboards were created and strategically placed in several high-traffic areas near Interstate 4, SunRail locations and established prosperous communities. Each design was uniquely designed to compliment the surrounding area while catching the eye of the commuters.

The next print marketing phase saw the development of two brochures. The first was created for potential retail investors showcasing office and retail locations for all three floors in the new Station Pointe at Lake Mary SunRail station. The second brochure was designed to inform both local patrons and SunRail riders of the new station, as well as retail and dinning destinations that would be opening soon.

Both campaigns were a success as they met and exceeded the expectation of the owners. The billboard campaigns increased their client database and established a plethora of new inventory to sell. The brochure campaign not only made the surrounding community and SunRail riders aware of the expansion, it also increased their email database and website traffic.

With the success of the print campaigns, Tolaris Homes and Artists Vision is currently developing a digital campaign that would launch the redevelopment of the corporate website, email marketing, video production and the development/maintenance of social media.

Services Included:
• Billboard Design and Print
• Brochure Design and Print
• Just Sold Print Mailers
• Just Listed Print Mailers
• In-House Wall Displays
• Digital Presentation