Kennedy’s Barber Club
Kennedy's Barber Club
Kennedy’s All American Barber Club is a men’s luxury barbershop. Their subscription business model is a unique approach to traditional hair care. This nationwide barber shop offers multiple packages from unlimited monthly signature haircuts and straight razor shaves to individual haircuts, shaves, and products.
Challange:
Florida’s Lake Mary franchiser decided to increase monthly and single haircut packages in addition to offered signature services thus requiring updated in-store signage.
Solution:
Kennedy’s All American Barber Club’s franchiser and Artists Vision decided to re-create the signage using the existing brand guidelines with updated content.
Project Highlights
- Men’s luxury barber club
- Increased monthly membership by 8%
“Artists Vision was able to quickly turn around our in-store signage, which was outdated due to membership pricing and service changes. Not only were they able to meet our tight deadline but went above and beyond to help make sure we were satisfied and understood our visual branding. Additionally, Artists Vision was able to re-create our corporate logo providing the Franchise owner with the correct vector graphics and branding.”
– Rachel Stout
Store Manager, Kennedy’s All American Barber Club
Results:
During the discovery and development phase, it was brought to our attention that this franchiser did not have the correct corporate branding nor could he obtain it from the corporate office. This left Artists Vision with the task of re-creating corporate fonts, color patterns, and logo.
The final product consisted of two new in-store signs and a re-drawn corporate vector logo. The updated vector logo now allowed the franchiser the ability to place a scalable logo on all advertising and marketing products moving forward.
Services Included:
• Vector Logo
• Membership Pricing Sign
• In-store Signage
