Posts

Hydroxatone

Hydroxatone

Hydroxatone is a woman’s health and beauty product sold and distributed worldwide at online retail stores like Amazon.com and brick and mortar stores like Ulta, Khol’s and Sephora. The Hydroxatone line offers a wide variety of healthcare products from the AM/PM Anti Wrinkle Complex, Anti-Aging BB Cream, and the 90-Second Wrinkle Reducer.

Challenge:
Hydroxatone was about to expand its product distribution outlet channels from QVC and online sales and break into physical stores nationwide with some of the largest health and beauty retail stores. They were in need of numerous print brochures, product and thank you cards in addition to in-store signage for all their products with a two-week production time.

Solution:
Inventories of products were cataloged from highest to least profitable creating an outline to determine which product needed primary attention. Numerous print marketing materials were developed to assist with marketing and sales of new and underselling products.

Hydroxatone-1

Project Highlights

  • National retail distribution
  • TV distribution
  • Online distribution

“Great working experience with Artists Vision! We worked with them on select projects for our Keranique and Hydroxatone brands. They quickly understood our needs and was able to produce work with minimal to little revision or direction. Artists Vision’s work was always prompt, thoughtful and responsive. In fact, projects that required quick turn-around were typically earmarked for their involvement. It was truly a pleasure working with the Artists Vision team. Their passion for work best embodies the team’s commitment to excellence.”

– Michelle Haines
Director of Marketing, Hydroxatone

Results:
As part of the discovery phase, Artists Vision and Hydroxatone quickly determined what product lines would be impacted and outlined bullet points as well as a 90-day sales plan for all printed material. These plans called for the most underperforming products to receive the most print support introducing the product and explaining the benefits to a new group of consumers.

The focus was on larger more eye-catching signage for the less profitable products rather than adding support for the already successful popular and profitable products. The rationality behind this decision was to attract existing and new customers with a familiar brand in large print formats.

Hydroxatone has continued to see financial and merchandise growth over the last several years due to effective product marketing and brand awareness. Their continued partnerships with brick and mortar, TV and Online distribution has set them up for a long period of success.

Services Included:
• Printed brochures for various product lines
• Printed “Thank You” cards
• Printed product cards
• Printed product signage

Project Gallery

Download the Hydroxatone Case Study

Compass International Access room example

Casa Luxus

Casa Luxus Kitchen

Casa Luxus

Casa Luxus is a luxury Italian door manufacture and distributer based in Miami, Florida. Casa Luxus doors range from traditional handcrafted wood doors to fully electronic offering a wide arrangement of special features to create doors of royals.

Problem
The start-up company was in need of a full brand identity from logo, brochures, business cards, social media and web. The brand identity had to be completed in less than 15-days as Casa Luxus was scheduled to appear at a builder’s convention.

Solution
Casa Luxus management and the Artists Vision creative team outlined a communications plan of action that would help Casa Luxus with branding and awareness in the hotel and construction industry.

Project Highlights

  • Full brand development
  • Italian business based in Miami
  • 1 week turn around time

“Artists Vision has provided professional services regarding ACi’s corporate communications and marketing efforts for more than 5 years. There is no one more dedicated and focused in his work than Ryan Handley and his team. I would highly recommend Artists Vision’s services to other prospective clients.”

– Larry Adams, CEO
ACi Architects

Results
The Artists Vision creative team was split in half tackling print and digital. This decision was important due to the limited time constraints. Teams were split into a “day” and “evening” crew developing a hand off approach. Both day and evening teams consisted of the visual and writing creative that worked nearly 10 hours each day for 5 days straight to complete the project.

The final result included brand identity, website, social media, print and digital brochures. As an extra bonus, the digital team used the iOS platform as a way to electronically transfer digital brochures as the convention to anyone using an iPhone or iPad device.

Services Included:
• Corporate Brand Identity
• Corporate Color Scheme
• Corporate Stationary
• Corporate Website

Download the Casa Luxus Case Study